Blogging is an integral part of marketing your business online. It connects your site to your social media accounts, it uses SEO-enriched content so that your site is more eye-catching, and it is a way to connect with consumers on their terms. Small businesses and large corporations benefit from this marketing strategy.
A blog enables businesses to have always changing, relevant content marketed to the public on a constant basis. You may have social media accounts with all of the industry leaders, this is a superb marketing tool. However a blog allows you to share links to these social media accounts that link directly to your website, maximizing the amount of people who click through your site’s content.
Search engine results are another important part of attracting clientele to your site. Blogging allows you to use keywords about your service, product or skill set which brings interested people to your articles, landing pages and site. There is intent behind a blog writer’s words, certain words are used so that your business will appear on page one of search engine results.
Reaching out through your blog content creates a bond of trust between the business and the public. Presenting topics of interest that relate and knowledgeable well versed content shows consumers and clientele that you really do have what they want or need. The reader can benefit from the information and will appreciate it!
With blog writing, you can feel at ease taking a day off knowing that leads are being drawn to your website. You will be pleasantly surprised by the amount of calls and emails that come pouring in after taking advantage of this dynamic way to connect your business to the outside world. For more information on blogging for your business, SEO or marketing call 801-810-5675 or contact us here.